Joint Forces Journal is published privately, and in no way is connected with DoD, the U.S. Army, Navy, Air Force or Coast Guard. This website and the printed newspaper are intended for the members of the Armed Forces and their families. Contents do not necessarily reflect official views of the U.S. Government, the Department of Defense or the U.S. Army, Navy, Air Force or Coast Guard, and do not imply endorsements thereof. The marital status, physical handicap, political affiliation, or any other non-merit factor of the purchases, user or patron for advertisers prohibited. If a violation or rejection of this equal opportunity policy by an advertiser is confirmed, the publisher shall refuse to print advertising from that source until the violation is corrected. Editorial content is prepared and edited privately, and is provided by the Public Affairs Office of U.S. Army, Navy, Air Force and Coast Guard installations. Correspondence and material for publication should be addressed to: Editor, Joint Forces Journal, P.O. Box 13283, Oakland, CA, 94661-0283. Deadline for receiving articles and photos is 3 p.m. Monday for publication on Friday of that week. Joint Forces Journal editorial policy is to use bylines and photo credits where applicable and when submitted.
BOOK REVIEW: "Obama's Secrets"
Jan 13, 2012
As a professional speaker, Gil Peretz knows how to captivate his audience and communicate messages effectively.
As the president of the United States, Barack Obama also has a few "effective communication" tricks up his sleeve. In their book "Obama's Secrets: How to
Speak and Communicate with Power and a Little Magic", Gil and wife Nili expose and analyze these techniques for business executives, marketing and sales managers and other high-level professionals to implement in their own
public speaking engagements.
The authors wish to make it clear that this one-of-a-kind book is not about President Obama. It is about how anyone can communicate like a pro, inspire any audience and stimulate action. Supported by extensive research in the fields of psychology, mass communication and even brain science, co-authors Gil and Nili Peretz provide a wide range of tools which will allow the reader to communicate, present and persuade in the same memorable way as the president himself.
Based on their analysis of Obama's appearances worldwide, from the 1990s until August 2011, and by utilizing their more than 25 years of combined experience, international communication guru Gil Peretz, and Defense Counsel and NLP expert Nili Peretz, have cracked the secret code of Obama's techniques and show
readers, step-by-step, how Obama's rhetoric skills can translate into their own success.
The duo expose and explain Obama's most successful techniques including: message engineering; the benefit of creating human chemistry and intimate closeness with
a heterogeneous audience; communicating with the right brain to tap into the subconscious minds of listeners; the power of words and effective linguistic patterns to convey messages; and using the power of non-verbal communication.
These techniques show the readers how they, just like President Obama, can present and sell ideas, pitch with confidence and persuade decision makers.
"Not too many people know that just a few short years ago, President Obama was an average communicator," says Gil Peretz. "But he understood that communication
is key to succeeding in his career and endeavored to improve. What he has learned, anyone can learn. We want our readers to be more persuasive, influence faster and make their careers more successful," he emphasizes.
"You do not have to be Ronald Reagan, Winston Churchill, or Steve Jobs, in order to be magnetizing, charismatic, captivating and a master of words. The secret is to use the communication secrets," adds Nili Peretz.
"Obama's Secrets: How to Speak and Communicate with Power and a Little Magic" is available for sale online in both paperback and ebook formats at Amazon.com.
About the Authors:
Gil and Nili Peretz are an Israeli couple with three daughters. Gil has helped organizations around the globe unleash their sales teams' potential. He has worked with directors of major international organizations such as Microsoft, Teva, Merck, Hilton and British American Tobacco. He has been a consultant to top Israeli politicians, and even to the Israel Defense Forces' chief of staff. Gil taught "Sharpening Your Presentation and Speech Skills" at the University of Tel-Aviv. He is author of the marketing novel "Intimate Marketing."
International author Nili Peretz has brought to the joint writing endeavor her experience of over a decade as Defense Counsel, as well as her expertise as a Master Practitioner NLP (Neuro-Linguistic Programming). Nili has helped people overcome stage fright, create instant rapport in sales calls and presentations and make significant changes in many areas of their lives through the use of NLP tools.